PROJECT TEAM

 

• Lisa Cottingham

 

 

VENDORS

 

• Alpha Graphics - Marc Stein - Print and Mail House

• Fotype - Chad Kellough - Design and Web Development

 

 

STRATEGY

               

 

• Segmentation

           Segment A: Donors that gave between 1.1.10 and 7.1.13

              - 14,110 solicited

              - Excluded standard exclusions, Board Members,

                Churches and Thrist Quenchers

              - Ask Range: $50 - $500

 

           Segment B: Major Donors

              - 803 Solicited

              - Cumulative Giving $1000 or more between 7.1.12 - 7.16.13 

                 or $10,000 or more between 1.1.10 - 7.16.13

              - Ask Range: $

 

           Segment C: Special Handling Donors

              - 85 solicited 

              - Personalized by Relationship Manager

 

 

RESULTS

          

      At a Glance

            Income: $53,032

            Expenses:  $10,069.02

 

            Mailed Solicitations: 14,913

            Donors:  384

            Average Gift: $135.63

            Percent Participated: 2.57%

 

 

       Expenses

            Web Design: $180

            Printing and Mailing Services: $8,024.89

            Postage: $1,864.13 (approx at $0.125)

     

            Total: $10,069.02

 

 

       Income

             Segment A: $32,357 | 346 Donors

             Segment B: $17,925| 34 Donors

                 

                

              Total: $53,032 | 380 Donors

 

 

 

 

Three Year Performance Analysis