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2015 Fall Appeal 

Lidachele's Story

PROJECT TEAM

VENDORS

​

  • ​Lisa Cottingham - Project Manager

  • Jennie Reeb - Story and Photo Supplier

 

  • ​Hampton Creative

STRATEGY

 

  • Mailing List

 

 

  • Segmentation

            Segment A: Major Donors

              - 356 solicited

  

           Segment B: Low and Mid Level Donors

              - 14,067 solicited

             

 

RESULTS

 

     At a Glance

           Income : $61780.50 (as of 7/27/16)

           Expenses: $12,010.00

  

 

           Mailed Solicitations: 14,423

           Donors:  394

           Average Gift: $156.80

           Percent Participated: 2.73%

 

       Expenses

            Letter Printing: $2,943.27

            Design: $195

            Envelope: $1,165.04

            Reply Envelope: $596.20

            Processing: $1,060.51

            Postage: $1,244.48  *approx ($.142/ea) 

             

 

             Total : $7,204.54

 

       Income

              Segment A: $18,265 | 34 Donors

              Segment B: $42,665.50 | 353 Donors

              Eblast: $25 | 1 Donore

              Online:  $825 | 6 Donors

                       

              Total: $61,780.50 | 394 Donors

 

COMMENTS

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