2012 Annual Report
PROJECT COORDINATOR
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Lauren McCarter
VENDORS
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Alpha Graphics - Marc Stein - printing and mailing
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Frye Design - Julie Frye - design
GOALS & STRATEGY
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Theme and Focus : Country Programs
RESULTS
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​Quantities of Annual Reports Printed
8,000 total Annual Reports printed
- 6,438 reports mailed to constituents
- 1,562 used for promotional material
At a Glance
Income : $22,335
Expenses: $15,722.04
Solicitations 6,438
Donors: 93
Average Gift: $240.16
Percent Participated 1.4%
Income
Total: 93 gifts | $15,722.04
Expenses
8,000 Annual Reports and envelopes: $11,019.04
Postage for 6,438 Reports: $1,600
Annual Report Design Fees: $3,103
Total: $15,722.04 | 8000 Reports; 6438 solicitations
Five Year Cost Performance Analysis
COMMENTS
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Eblasts
Date: 5.21.13
Type: AR12 Launch
Sent: 13,781
Opened: 2,550 | 19%
Link Views: 201
Donations: 2 | $350
