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2013 Annual Report 

PROJECT COORDINATOR

 

  • Lauren McCarter

VENDORS

 

  • Alpha Graphics - Marc Stein - printing and mailing

  • FoType - Chad Kellough - design

GOALS & STRATEGY

 

  • Theme and Focus : Partnerships

RESULTS

 

  • ​Quantities of Annual Reports Printed

           2,700 total Annual Reports printed

                  - 629 reports mailed out to constituents

                  - 2,071 used for promotional material

 

  • Segmentation

           Segment A: Major Donors and Organizations

                   - Paper copy of 2013 Annual Report 

                   - 629 mailed

                   - AR13

           Segment B: Mid Level Donors and Organizations

                   - Letter inviting donors to view online report

                   - 3,443 solicited

                   - AR13L

           Segment C: Low Level Donors

                   - Postcard with link to online report

                   - 2,492 mailed

 

      At a Glance

           Income : $17,015

             Expenses: $14,057.49

 

             Mailed Solicitations 7,185

             Donors: 132

             Average Gift: $126.98

             Percent Participated 1.85%

       Income

             Full Report (AR13):  10 gifts | $5,345

             Letter (AR13L): 122 gifts | $11,170

              *unsolicited 1 gift | $500

 

             Total:  $17,015 | 133 gifts

      Expenses

              2,700 Annual Reports: $4374.37 (includes mail service fees)

             3,500 envelopes, letters, & reply envelopes : $1,949.64

             2,500 postcards: $564.81

             Annual Report Design Fees: $6,066 | 168.5 hours

             Postage: $1,103

            

             Total: $14,057.49| 8,700 solicitation pieces

Five Year Cost Performance Analysis

COMMENTS

 

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