PROJECT TEAM
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Lisa Cottingham - Appeal Manager
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Julie Johnson - Writer and Project Manager
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Tara Jones - Graphics Coordinator
VENDORS
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Alpha Graphics - Marc Stein - printing and mailing
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Frye Design - Julie Frye - design
GOALS & STRATEGY
RESULTS
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​Quantities of Annual Reports Printed
3,500 total Annual Reports printed
- 979 reports mailed out to constituents
- 2,521 used for promotional material
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Segmentation
Segment A: Major Donors and Organizations
- Paper copy of 2014 Annual Report
- 979 mailed
- AR14
Segment B: Mid Level Donors and Organizations
- Letter inviting donors to view online report
- 4,618 solicited
- AR14L
At a Glance
Income : $31,884.58 (as of 8/4/15)
Expenses: $15,683.01
Mailed Solicitations: 5,598
Donors: 159
Average Gift: $199.28
Percent Participated: 3.5%
Income
Segment A | Full Report (AR14): $10,333.33 | 14 Donors
Segment B | Letter (AR14L): $21,551.25| 145 Donors
Total: $31,884.58 | 159 Donors
Expenses
3,500 Annual Reports and envelopes: $6,682.37
Segment A Letter and services: $891.47
Segment B Letter and services: $4,629.65
Postage: $896.52 approx ($0.14 for letters $0.25 for flats)
Annual Report Design Fees: $2,583
Total: $15,683.01 | 8,118 solicitation pieces
Five Year Cost Performance Analysis
COMMENTS
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No social media posts or eblasts sent to constituents informing the release of AR 2014
