Mail 15
Email 56
Website 15
Facebook 6
Instagram 2
Church 7
Other 29
2014 Catalog
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Kyle Whitcroft- project coordinator
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Lisa Cottingham - project manager
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Michelle Boudet - donor care manager
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Tara Jones - digital media coordinator
PROJECT TEAM
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​Alpha Graphics - Marc Stein - print and mail house​​
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FoType - Chad Kellough - design and landing page
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Day2Day Printing - promotional postcard printer
VENDORS
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65,000 (forecast) - $80,000 (stretch goal)
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Encourage Christmas shoppers to make a donation on behalf of a friend or loved one.
GOALS AND OBJECTIVES
STRATEGY
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​Catalog
- Online Catalog promoted through letter, postcard, website, eblast, and social media posts
- Six gift levels
Safe Water Brings Joy: $10 - 650 pcs
Safe Water Delivered in Innovative Ways: $25 - 150 pcs
Safe Water Ensures Healthy Families: $50 - 300 pcs
WASH Training Fosters Long-Term Healthy Habits: $100 - 100 pcs
Solar Energy Makes Projects Affordable and Sustainable: $250 - 55 pcs
Proper Sanitation Facilities Improve Health and Dignity: $500 - 60 pcs
* $25 dollar range: Ministry Support 2013 to Innovation 2014
RESULTS
Survey: How Did You Hear About Us?
Three Year Eblast Performance
COMMENTS
Package Performance
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Raisers Edge does not accurately show type of and number of package inserts purchased with each donation.
Example: $100 donation could have been broken into
(2) $25 gifts and (5) $10 gifts, however, it was
coded as (1) $10 gift package.
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Total inserts purchased by donors was determined by subtracting inserts left over from CC Catalog Campaign from total inserts ordered from vendor.
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Eblasts
Date Type Sent
11.05 Launch 16,449
12.02 Giving Tuesday 16,388
12.11 Winter Newsletter 16,416
12.15 Three Days Left 16,418
12.18 Last Call 16,421
Date Type Reach Likes Share Boosted?
11.05 Launch 17,216 382 91 Yes | $100
11.17 Reminder 1,497 44 15 No
11.28 Black Friday 1,542 28 11 No
12.02 Giving Tues 7,356 233 31 Yes | $50
12.02 Giving Tues 677 21 1 No
12.03 Sold Out 1,181 28 2 No
12.08 In Stock 1,101 25 13 Yes | $.03
12.15 Three Days 3,196 45 1 Yes | $20
12.16 Two Days 655 14 1 No
12.16 $25 Highlight 859 37 2 No
12.17 $100 Highlight 392 15 - No
12.17 One Day 585 18 - No
12.18 Six Ways 1,022 11 12 No
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Social Media
At a Glance
Income : $73,360.14
Expenses: $6,480.92
Donors
Donors: 317
Average Gift: $230.57
New Donors: 57 | 18%
Revenue attributed: $5,395
Donors who received the promotional mailer and gave: 127
This makes up 40% donors to this years catalog
Out of 780 who received the mailer, there was a 16.28% response
Donors who gave to CC 2013 and CC 2014: 80
This makes up 25.2% of donors to this years catalog
Out of 220 who donated last year, there was a 36.4% retention
Expenses
Cards and Envelopes: $1,032.60 | 1,500 pcs
Inserts: $458.29| 1335 pcs
Postcards: $173.79 | 2,500 pcs
Promotional Letters and Envelopes: $897.70 | 780 pieces
Mailing Services: $472.54
Promotion Material: $46.65
Social Media Boosts and Ads: $425
Postage: $567.35 (at $.049 each for cards | $.014 for letters)
Design : $2,412 | 67 hours
Total: $6,480.92
Three Year Facebook Performance
Four Year Cost Performance Analysis
$10 Safe Water Brings Joy Insert
Front Insert
$25 Safe Water Delivered in Innovative Ways Insert
$50 Safe Water for Families Insert
$100 WASH Training Materials Insert
$250 Solar Engery Insert
$500 Proper Sanitaiton Insert
New Donors
​ 70 in total (22%) | Donated $8,115 (11%)
Fourteen made donations through email
Christmas Catalog Launch 3
Thanksgiving Eblast 1
WMI Winter Newsletter 1
Three Days Left 3
Six Ways 6
Total: $1,805
Package Description Purchased
$10 Safe Water Brings Joy 620
$25 Innovative Delivery 131
$50 Water for Healthy Families 251
$100 WASH Training Materials 96
$250 Solar Power 25 $500 Healthy Latrine 12
Total 1,135
*Based on total inserts ordered by WMI minus inserts left over
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​Letter
- Three Segments:
Seg 1 - ALL Previous Christmas Catalog Donors: 539 mailed
Seg 2 - Churches: 187 mailed
Seg 3 - Local Corporations/Business: 54 mailed