PROJECT TEAM
VENDORS
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​Lisa Cottingham - Project Cordinator​
STRATEGY
RESULTS
At a Glance
Income : $36,482.52 (as of 7/28/16)
Expenses: $
Mailed Solicitations: 7,002
Donors: 194
Average Gift: $178.84
Percent Participated: 2.77%
Expenses
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Mailing Cost:
Total : $
Income
Segments S01-S07 : $1,165 | 12 Donors
Segments M01-M07: $34,897.52 | 174 Donors
Segments L01-L07: $370 | 6 Donors
Online: $50 | 2 Donors
Total: $36,482.52 | 194 Donors
COMMENTS
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Segmentation
Single (S) - One Time Donors
- solicited
- 7 segments (S01-S07)
Multiple (M) - Donors who have given multiple gifts
- solicited
- 7 segments (M01-M07)
Lapsed (L) - Donors who have not given in ___ months
- solicited
- 7 segments (L01-L07)
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In the Spring Appeal we noted that Living Water should always appear as capitalized. This was done but may not have been reflected in the laser lives.
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​Meyer Partners- Heather McGinnis
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Donor Trends - Data Analytics
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Social Media
Date Type Reach Likes Share Boosted?
05.05 Meet Geli 13,184 325 33 Yes
05.07 Solar World 2,745 34 5 No
05.08 Mothers Day 2,933 40 3 No
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Eblast​
Title: This Mother's Day
Date: 5.04.16
Sent: 20,823
Opened: 3,478 | 17%
Link Views: 32
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2016 Spring Appeal
Mother's Day
