top of page
This site was designed with the
.com
website builder. Create your website today.Start Now

2016 January Appeal 

PROJECT TEAM

VENDORS

​

  • ​Lisa Cottingham - Project Cordinator​

STRATEGY

 

  • Segmentation

            Single (S) - One Time Donors

              -  solicited

              - 10 segments (S01-M10)        

            Multiple (M) - Donors who have given multiple gifts

              - solicited

              - 7 segments (M01-M07)

​

RESULTS

 

     At a Glance

           Income : $37,547.05 (as of 7/28/16)

           Expenses: $ 9,694

  

 

           Mailed Solicitations: 7,989

           Donors:  242

           Average Gift: $152.63

           Percent Participated: 3.03%

 

       Expenses

 

             Print and Mailing Cost: $9,694

 

             Total : $9,964*

​

               * Copy, design and production cost by Meyer Partners is                   included in monthly retainer

 

       Income

              Segments S01-S10: $5,885 | 61 Donors

              Segments M01-M07: $31,662.05| 181 Donors

                       

              Total: $37,587 | 242 Donors

 

COMMENTS

 

  • ​Meyer Partners- Heather McGinnis 

  • Donor Trends - Data Analytics

bottom of page