2013 Catalog
PROJECT TEAM
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Anna Nodtvedt - project coordinator
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Lisa Cottingham - project manager
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Michelle Boudet - donor care manager
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Alpha Graphics - Marc Stein - mail and print house
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Frye Designs - Julie Frye - design
VENDORS
GOALS AND OBJECTIVES
STRETEGY
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​Catalog
- Online Catalog promoted through eblast, facebook posts,
website, and postcard drop
- Six gift levels:
Safe Water for Life: $10
Living Water Ministry Support: $25
Safe Water for Life for a Family: $50
Water, Sanitation, and Hygiene Promotion: $100
Solar Power for Safe Water Projects: $250
Sanitation for Families in Need: $500
*$100 increase from CC-2012 for sanitation.
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Postcards
- 14,657 postcards were sent to five specific zipcode zones in
Charleston County.
- Chosen zipcodes were determined by choosing areas with high
concentrations of current WMI donors.
- Expected revenue: $12,500
City Zipcode Population Donors Sent
Mount Pleasant 29464 20,336 1,485 4,657
Mount Pleasant 29466 12,197 662 4,238
Charleston 29401 5,230 483 3,731
James Island 29412 16,840 1,009 1,117
Daniel Island 29492 5,490 288 1,136
Total 14,657
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Eblasts
Date Type Sent
11.27.13 Launch 15,626
12.10.13 Reminder 15,604
12.16.13 Last Call 15,661
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Social Media
Date Type Reach Like Comment Share
11.27 Launch 397 7 1 2
11.28 Reminder 273 5 - -
11.29 Black Friday 563 13 - 2
12.01 Reminder 499 10 - 1
12.02 Cyber Monday 951 17 1 12
12.03 Giving Tuesday 353 7 - 1
12.05 Gift Highlight 409 11 - -
12.05 Cover Photo 160 2 - -
12.13 Gift Highlight 793 21 - 1
12.16 Last Call 422 3 - 2
RESULTS
At a Glance
Income : $55,431.76
Expenses: $7,336.00
Donors: 220
Average Gift: $125.98
Expenses
Cards and Envelopes: $1,477.08
EOY Inserts: $1,174.24 | 17,000 pcs
Postcards: $2,226.55 | 14,657 pcs
Design: $4,716 | 209 hrs
Postage: -
​
Total: $7,336.00 | (not including postage)
Income
Total:
Postcard Analysis: Total Impact
Postcard Analysis: Zip Code Performance
Five Year Cost Performance Analysis
Three Year Eblast Analysis
Three Year Facebook Analysis
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Improve the call to action and messaging
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Market to a wider audience and compel them to visit the site
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Create value proposition for the donor (eCards, tribute cards, impact reporting to gift recipient?)
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Optimize back-end for our team to process
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Optimize donation form
At a Glance
Income : $73,360.14
Expenses: $5,924.17
Donors: 317
Average Gift: $230.57
Expenses
Cards and Envelopes: $1,032.60 | 1,500 pcs
Inserts: $458.29| 1335 pcs
Postcards: $173.79 | 2,500 pcs
Letters, envelopes, services: $1,270.24
Promotion Material: $46.65
Postage: $530.60 (at $.049 each for cards | $.014 for letters)
Design : $2,412 | 67 hours
Total: $5,924.17
Income
Total: $73,360.14