2011 EOY Appeal
PROJECT CORDINATOR
VENDORS
​
-
​Lynn Beahm
-
​Alpha Graphics - Marc Stein - Print and Mailhouse
-
Frye Designs - Julie Frye - Design
GOALS
STRATEGY
-
Story Telling: 10 Year Aniversary
Current Donors
Segment A:
- 8,606 Solicited
- Ask Range: $25-$150
Segment B:
- 2,934 Solicted
- Ask Range: $150 - $300
Segment C:
- 515 Solicited
- Ask Range: $325-$575
Segment D:
- 442 Solicited
- Ask Range: $600 - $1,200
Segment E:
- 125 Solicited
- Ask Range: $1,250 - $3,000
-
Eblast
RESULTS
Expenses
Printing: $8,350.91
Design: $525
Postage: $1,285.90 *approx ($.10/ea)
Total: $10,161.81
Income
Seg A: $16,916 | 316 Donors
Seg B: $27,720 | 205 Donors
Seg C: $5,525 | 22 Donors
Seg D: $20,350 | 25 Donors
Seg E: $38,450 | 31 Donors
Eblast: $7,765 | 31 Donors
* Unsolicited: $9,425 | 6 Donors
Total: $126,151
Four Year Eblast Performance Analysis
Four Year Cost Performance Analysis
COMMENTS
At a Glance
Income : $126,151
Expenses: $10,161.81
Mailed Solicitations: 12,859
Donors: 636
Average Gift: $198.35
Percent Participated: 4.95%
-
Segmentation
-
​$125,000 challenge gift from Free Family Foundation
Date: 12.29.11
Type: Year End Eblast
Sent: 7,886
Opened: 1,254 | 16%
Link Views: 51
Donations: 34 | $7,680
