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2015 Spring Appeal 

PROJECT TEAM

VENDORS

​

  • ​Lisa Cottingham - Project Cordinator​

 

  • ​Alpha Graphics - Marc Stein - Print, Design and Mailhouse 

STRATEGY

 

  • Mailing List

 

 

  • Segmentation

            Segment A: Individuals

              - 8,536 solicited

              - Ask Range: $25 - $150

           Segment B: Churches

              - 222 solicited

              - Ask Range: $25-$150

 

RESULTS

 

     At a Glance

           Income : $7,255 (as of 8/18/15)

           Expenses: $7,204.54 

  

 

           Mailed Solicitations: 8,758

           Donors:  110

           Average Gift: $65.95

           Percent Participated: 1.28%

 

       Expenses

            Letter Printing: $2,943.27

            Design: $195

            Envelope: $1,165.04

            Reply Envelope: $596.20

            Processing: $1,060.51

            Postage: $1,244.48  *approx ($.142/ea) 

             

 

             Total : $7,204.54

 

       Income

              Segment A: $7,255 | 110 Donors

              Segment B: $0 | 0 Donors

                       

              Total: $7,255 | 110 Donors

 

COMMENTS

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