2012 Catalog
PROJECT TEAM
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Anna Nodtvedt - project coordinator
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Megan Huffman -
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Michelle Boudet - donor care manager
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Alpha Graphics - Marc Stein - mail and print house
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Frye Designs - Julie Frye - design
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National CineMedia, LLC - video designer
VENDORS
GOALS AND OBJECTIVES
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​Engage constituents in annual Christmas giving campaign.
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Offer an online platform that provides an outlet for alternative gift-giving
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Gift amounts will be matched to tangible impact
STRETEGY
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​Catalog
- Six gift levels:
Safe Water for One Person for Life: $10
Living Water Ministry Materials to Quench Thristy Spirits: $25
Safe Water for Life for a Family of Five: $50
Training Materials for WASH Promotion: $100
Solar Power for a Living Water Treatment System: $250
A Healthy Latrine for a Family in Urgent Need: $400
*$100 increase from CC-2012.
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EOY Insert
- Small coupon insert mailed to:
EOY appeal segments A, B, and C
All previous CC donors
Tribute Gifts in 2010 or 2011
$50 or more in 2011
$100 or more in 2010
- Approximately 7.5K in total
- Handed out at Mt. Pleasant Christmas Parade
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Eblasts
RESULTS
At a Glance
Income : $59,570.05
Expenses: $4,3370
Donors: 250
Average Gift: $131.21
Expenses
EOY Insert Printing: $599.79
Tribute Card Printing: $825.36
Tribute Card Postage: $200.00 *approximately
Design: $1,250.00
National CineMedia LLC: $1,490.00
Facebook Advertising: $7.44
Total: $4, 3370
Income
Total:
Seven Year Cost Performance Analysis
Three Year Eblast Analysis
Three Year Facebook Analysis
Date Type Sent
11.27.13 Launch 15,626
12.10.13 Reminder 15,604
12.16.13 Last Call 15,661
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Social Media
Date Type Reach Like Comment Share
11.09 Teaser 531 16 - -
11.12 Teaser 547 7 1 -
11.13 Launch 399 4 - -
11.14 CTA 459 13 - 19
11.22 Black Friday 437 6 1 -
11.26 Cyber Monday 518 5 - -
11.27 Giving Tuesday 575 3 1 -
12.07 Reminder 443 5 - 1
12.11 News 554 11 - -
12.15 Reminder 311 4 - -
12.17 Reminder 283 4 - 1
12.18 Last Call 76 3 - -
Price Gift Level Donors Gifts Total
$10 Safe Water for One 53 158 $5,345
$25 Living Water Materials 30 33 $1,680
$50 Water for Family 96 123 $10,500
$100 WASH Promotion 24 16 $3,700
$250 Solar Power 21 18 $6,600
$400 Healthy Latrine 8 4 $3,650
n/a Unspecificed 11 11 $22,002
Gift Level Participation
How Did You Hear About Us?
Mail Insert 4
Email 35
Website 19
Other 35
Event 2
Facebook 4
Church 11
