2012 EOY Appeal
PROJECT CORDINATOR
VENDORS
​
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​Brittany Fogle
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​Alpha Graphics - Marc Stein - Print and Mailhouse
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Frye Designs - Julie Frye - Design
STRATEGY
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Story Telling: Stella | Community Development
Current Donors
Segment A:
- 11,234 Solicited
- Ask Range: $25-$150
Segment B:
- 1,544 Solicted
- Ask Range: $150 - $300
Segment C:
- 103 Solicited
- Ask Range: $325-$525
Segment D:
- 209 Solicited
- Ask Range: $600 - $1,000
Segment E:
- 125 Solicited
- Ask Range: $1,250 - $2,000
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Eblast
Date: 12.27.12
Type: Year End Eblast
Sent: 13,666
Opened: 2,260 | 17%
Link Views: 175
Donations: 37 | $12,665
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Social Media
RESULTS
Expenses
Printing: $5,863.88
Design: $820
Postage: $1,626.60 *approx ($.12/ea)
Total: $8,310.48
Income
Seg A: $11,178 | 191 Donors
Seg AA: $205 | 5 Donors
Seg B: $27,325 | 141 Donors
Seg BB: $150 | 2 Donors
Seg C: $3,450 | 12 Donors
Seg CC: $1,400 | 4 Donors
Seg D: $11,441.11 | 22 Donors
Seg DD: $500 | 1 Donors
Seg E: $18,200 | 19 Donors
Seg EE: $0 | 0 Donors
* Unsolicited: $75 | 2 Donors
Total: $73,924.11
Four Year Eblast Performance Analysis
Three Year Facebook Performance Analysis
Four Year Cost Performance Analysis
COMMENTS
Date Type Reach Likes Comment Share
12.30 Reminder 269 1 - -
12.31 Last Call 350 15 - 1
At a Glance
Income : $73,924.11
Expenses: $12,783.63
Mailed Solicitations: 13,555
Donors: 399
Average Gift: $185.27
Percent Participated: 2.94%
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Segmentation
Lapsed Donors
Segment AA:
- 175 Solicited
- Ask Range: $25 - $150
Segment BB:
- 65 Solicted
- Ask Range: $150-$300
Segment CC:
- 51 Solicted
- Ask Range: $325 - $525
Segment DD:
- 43 Solicted
- Ask Range: $600 - $1,000
Segment EE:
- 6 Solicted
- Ask Range: $1,250 - $2,000
