2011 Annual Report
PROJECT COORDINATOR
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Lauren McCarter
VENDORS
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Alpha Graphics - Marc Stein - printing and mailing
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Frye Design - Julie Frye - design
GOALS & STRATEGY
RESULTS
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​Quantities of Annual Reports Printed
2,500 total Annual Reports printed
- 1,020 reports mailed to constituents
- 1,480 used for promotional material
At a Glance
Income : $15,980
Expenses: $9,170.43
Solicitations: 12,156
Donors: 24
Average Gift: $665.83
Percent Participated: 2.35%
Income
Total: 24 gifts | $15,980
Expenses
Annual Report Design: $2,039.00
2,500 Annual Report Printing: $3,266.03
2,500 Remitance Envelope Printing: $401.62
Postage and Handling for 760 Annual Reports: $296.45
Postcard Design: $300
11,200 Postcard Printing: $971.06
Postage and Handling for 11,136 Postcards: $1,896.97
Total: $9,170.43 | 2,500 Reports,
Reprint #1- 500 Annual Reports w/ Envelope: $1,525.86
Reprint #2- Annual Reports: $750.66
Total: $2,276.52 additional
Four Year Cost Performance Analysis
COMMENTS
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Eblasts
Date: 02.23.12
Type: AR11 Launch
Sent: 10,162
Opened: 2,253 | 22%
Link Views: 249
Donations: 5 | $155
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​Segmentation
Segment A: Donors who gave $5,000+ in 2010 or 2011
- Report, envelope and letter
- 260 mailed
Segment B: Donors who gave $1,000 - $4,999 in 2010 or 2011
- Report and Envelope
- 760 mailed
Segment C: Donors who gave below $1,000 in 2010 or 2011
- Postcard with link to online report
- 11,136 mailed
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No postage numbers for 260 reports mailed to major donors
