2016 Easter Appeal
PROJECT TEAM
VENDORS
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​Lisa Cottingham - Project Cordinator​
STRATEGY
RESULTS
At a Glance
Income : $59,442.52 (as of 7/28/16)
Expenses: $10,666
Mailed Solicitations: 19,634
Donors: 440
Average Gift: $132.68
Percent Participated: 2.24%
Expenses
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Print and Mailing Cost: $10,666
Total : $10,666*
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* Copy, design and production cost by Meyer Partners is included in monthly retainer
COMMENTS
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Segmentation
Single (S) - One Time Donors
- solicited
- 10 segments (S01-S10)
Multiple (M) - Donors who have given multiple gifts
- solicited
- 10 segments (M01-M10)
Lapsed (L) - Donors who have not given in 12-24 months
- solicited
- 10 segments (L01-L10)
Deeply Lapsed Multiple (DM) - Have not given in 24+ months
- solicited
- 10 segments (DM01-DM10)
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Income
Segments S01-S10 : $7,042.52 | 70 Donors
Segments M01-M10: $45,220 | 303 Donors
Segments L01-L10: $2,210 | 24 Donors
Segments DM01-DM10: $4,720 | 36 Donors
Seed: $250 | 1 Donors
Total: $59,442.52 | 440 Donors
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​Meyer Partners- Heather McGinnis
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Donor Trends - Data Analytics
Title: Easter Facebook Post
Date: 5.27.16
Reach: 3,461
Like: 60
Shares: 16
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Social
