PROJECT TEAM
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Julie Johnson- Appeal Manager
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Jeanna Walls - Graphics Coordinator
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Tara Jones - Graphics Coordinator
VENDORS
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Alpha Graphics - Marc Stein - printing and mailing
GOALS & STRATEGY
RESULTS
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​Quantities of Annual Reports Printed
3,500 total Annual Reports printed
- 957 reports mailed out to constituents
- 2,543 used for promotional material
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Segmentation
Segment A: Major Donors and Organizations
- Paper copy of 2014 Annual Report
- 957 mailed
- AR15
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Segment B: Mid Level Donors and Organizations
- Letter inviting donors to view online report
- 4,489 prepared
**Did not mail out due to closeness of January Appeal
Five Year Cost Performance Analysis
COMMENTS
At a Glance
Income : $26,700 (as of 7/25/2016)
Expenses: $5,191.86
Mailed Solicitations: 957
Donors: 13
Average Gift: $2,053.85
Percent Participated: 1.36%
Expenses
Printing: $4,699.06
Mailing Services: $220
Postage: $272.80
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Total: $5,191.86 | 957 solicitation pieces
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Eblast​
Date Type Reach Likes Share Boosted?
02.24 2015 Recap 6,733 117 34 No
02.25 GIII's Letter 4,891 101 13 No
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Social Media
Date: 2.23.16
Sent: 19,214
Opened: 5,581 | 29%
Link Views: 183
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