2013 EOY Appeal
PROJECT CORDINATOR
VENDORS
​
-
​Lisa Cottingham
-
​Alpha Graphics - Marc Stein - Print and Mailhouse
-
FoType - Chad Kellough - Design
GOALS
-
$130,000 for Q1 and Q2
STRATEGY
-
Story Telling: Typhoon Haiyan | Disaster Response
-
Segmentation
Segment A: Lower Level Donors and Organizations
- 16,749 Solicited
- Ask Range: $50 - $500
Segment B: Major Donors and Organizations
- 88 Solicted
- Ask Range: $250-$2,000
-
Eblast
-
Social Media
RESULTS
At a Glance
Income : $172,750.06
Expenses: $10,547.98
Mailed Solicitations: 16,837
Donors: 682
Average Gift: $246.01
Percent Participated: 4.06%
Expenses
Printing: $8087.98
Design: $360 | 10 hrs
Postage: $2,100 (approx postage $0.125)
Total: $10,547.98
Income
Seg A: $125,407.06 | 608 Donors
Seg B: $34,600 | 23 Donors
Eblast: $12,443 | 51 Donors
* Unmarked: $300
Total: $172,750.06
Three Year Facebook Performance Analysis
Four Year Cost Performance Analysis
COMMENTS
Date Type Sent
12.13 Launch 15,579
12.30 Last Call 15,443
Date Type Reach Likes Comment Share
12.07 Launch 399 12 - -
12.30 Reminder 269 1 - -
12.31 Last Call 431 14 - 1
Four Year Eblast Performance Analysis
New Donors
​ 39 in total | donated $4,388
14 (35.9%) have given again within the past year
- From January 2014 - Feburary 2015
- In total, giving an additional $1,385
Walk for Water: 1
Fall Appeal: 5
Fall Newsletter: 2
EOy: 9
Unsolicited: 1