PROJECT TEAM
VENDORS
​
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​Lisa Cottingham - Project Cordinator
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​Meyer Partners- Heather McGinnis
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Donor Trends - Data Analytics
GOALS
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$300,000
STRATEGY
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Story Telling: Dindi, Malawi | Light of the World
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Segmentation
M - Multiple Gifts
DM - Deeply Lapsed Multiple Gifts (60-204 months last gift)
S - Single Gifts
DS - Deeply Lapsed Single Gifts (60-204 months last gift)
L - Lapsed Donors (25-60 months last gift)
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EOY Appeal
Drop date: 11/10
Sent: 26,278
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EOY Reminder Appeal
Drop date: 12/07
Sent: 6,574
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Eblast
Date Subject Sent
11.16 Launch 19,383
12.09 Mr. Chiwalo 19,325
12.21 Through the Night 19,255
12.23 Walk in Light 18,229
12.28 Elida 19,170
12.30 Generosity 19,136
12.31 Thank You 1,307
12.31 Give Water 17,809
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Social Media
RESULTS
At a Glance
Income : $342,774
Expenses: $19,356
Total Mailed Solicitations: 32,852
Total Donors: 1,240
Expenses
EOY Appeal Print and Mailing Cost: $13,247
EOYR Appeal Print and Mailing Cost: $6,109
Total : $19,356*
* Copy, design and production cost by Meyer Partners is included in monthly retainer
Income
EOY Appeal: $261,051 | 890 donors
EOYR: $101,079 | 320 Donors
Eblast : $11,530 | 19 donors
Online: $1,505 | 10 donors *Online donors did not receive either EOY appeal
Total: $342,774 | 1,240 Donors
Four Year Eblast Performance Analysis
Four Year Facebook Performance Analysis
Four Year Cost Performance Analysis
COMMENTS
Date Type Reach Likes Comment Share
11.16 Launch 1,711 52 - 1
11.17 Dindi 2,199 63 - 11
11.21 3 Million 4,120 257 1 33
11.24 Meet Maria 2,178 51 - 14
11.25 Maria Pt. 2 2,003 75 2 3
12.02 Meet Veronica 3,192 85 - 16
12.21 Through Night 2,190 21 - 3
12.22 11pm 1,006 26 - 3
12.23 Meet Prisca 889 32 1 2
12.26 Meet Christina 2,038 57 2 -
12.28 Meet Elida 2,033 59 1 1
12.29 Join Us 998 12 - 2
2015 EOY Appeal
